Linkedin. Youtube. Facebook. Twitter. Instagram. Snapchat. Pinterest. TikTok. Tumblr. The list goes on…
If you’re thinking of using social media for your business but feeling a little overwhelmed by all of the options, I completely understand.
Here is an excerpt from business.gov.au that describes how beneficial social media can be for our business:
“Social media can help you engage with your customers and find out what people are saying about your business. You can also use social media for advertising, promotional giveaways and mobile applications.
Social media can help your business to:
- attract customers, get customer feedback and build customer loyalty
- increase your market reach, including international markets
- do market research and reduce marketing costs
- increase revenue by building customer networks and advertising
- develop your brand
- exchange ideas to improve the way you do business
- recruit skilled staff for example through job networking sites like LinkedIn
- increase traffic to your website and improve its search engine ranking
- keep an eye on your competitors”
It’s extremely clear (with a lot of evidence) that social media can be a wonderful tool for your business but where do you begin?
- Determine your target audience
If you know how your target audience, you will be able to determine which platforms are going to be best to use.
There is no use using TikTok if your target audience is men who are 50-60 years old.
- What works for you?
A common mistake business owners make is to try and do everything right away. Whilst this may work occasionally, the chances are, it won’t work for you.
Each platform you choose to use will cost you (in terms of time, money or energy). Consider what platforms you know how to use and what feels good for you and start there. You can always build and add in new platforms when you’re ready.
- Check your insights
Whichever platforms you decide to sell on, it’s extremely important to check track of insights.
By tracking your insights you will learn which content is serving your audience best and which content to start to avoid.
Social media can be overwhelming to begin with however there are many free resources available online for you to build your skills.